Global Customer Segmentation & Classification Manager (m/f/d)

Scope of the role

Your responsibilites

• Develop and continuously improve global customer segmentation and customer engagement methodologies
• Analyze and prioritize customers based on potential, behavior, business model, customer lifecycle stage, project type, and strategic importance
• Establish and maintain globally consistent customer loyalty and engagement frameworks
• Ensure the integration of segmentation and engagement logic into CRM systems, reporting, analytics, and future AI-based applications
• Drive data quality, governance, and standardized data usage across customer-related systems and processes
• Generate actionable insights to support sales effectiveness, marketing performance, customer retention, and resource allocation decisions
• Lead global rollouts, training initiatives, governance standards, and stakeholder alignment across subsidiaries and regions

What you'll need to be successful

• Degree in business administration, marketing, data analysis, industrial engineering, or a comparable qualification
• Several years of experience in customer segmentation, CRM, customer retention, strategic marketing, data analysis, or commercial excellence in a B2B environment
• AI-Knowledge
• Expert market knowledge including segments, customers, and competition
• Strategic mindset and ability to see and understand the bigger picture and develop long-term marketing
  strategies
• Fluent in English and one of the local languages
• Influencer and team player