Marketing Specialist IBERIA (m/f/d)

Creating the future – Your tasks in our team

1. Strategy and Planning

• Define and execute the annual marketing plan aligned with the company’s objectives.
• Develop the customer-oriented communication strategy.
• Define positioning and key messages for each product and business line.
• Manage the annual department budget, ensuring efficient investment aligned with objectives.
• Coordinate and manage the external agency (digital actions, social media, website, blog, etc.), ensuring quality, brand consistency, and achievement of results.
• Work cross‑functionally with Sales, Engineering, HR and Management teams.
• Monitor marketing KPIs and their impact.
• Analyse the performance of campaigns, events, and commercial initiatives.

2. Lead Generation and Campaigns

• Plan and execute lead‑generation campaigns (digital and offline).
• Create and/or coordinate conversion‑focused and positioning‑oriented content.
• Manage and follow up on leads in coordination with the sales team.

3. Other’s

• Participate actively in the Employer Branding & Engagement initiatives coming from HR department.
• Adapt global campaigns and content to the local market.
• Manage the full organization of trade fairs, technical workshops, product presentations, and customer events.
• Ensure correct application of corporate identity across all materials.
• Collaborate with the international Marketing team to implement global initiatives.

Let’s aim high – the benefits for you

• Join one of the world's leading engineering and innovation companies.
• Be part of a highly motivated and experienced team.
• Embrace a future with a personal growth and development project guaranteed by the company.
• Above-average pay and guarantees.

Stand out from the crowd - What distinguishes you

A) Experience

• 8+ years of experience in Marketing, preferably in B2B environments or within multinational companies.
• Proven track record in planning and executing integrated marketing strategies, including digital, content, events, and lead‑generation initiatives.
• Experience working cross‑functionally with sales, product, engineering, and global marketing teams.
• Demonstrated ability to manage external agencies and vendors, ensuring quality, consistency, and delivery of results.
• Experience in campaign performance analysis, KPIs tracking, and data‑driven optimization.

B) Skills

• Strong knowledge of digital marketing tools, automation platforms, analytics dashboards, and CRM systems.
• Excellent communication and storytelling skills, able to translate technical information into clear value‑driven messages.
• Solid project‑management abilities and capacity to handle multiple projects simultaneously.
• Strategic mindset combined with a hands‑on, execution‑focused approach.
• High attention to detail, strong sense of ownership, and ability to work independently.
• Fluency in English (additional languages are a plus).
• Ability to thrive in matrix organizations and collaborate effectively in multicultural environments.